5 Axiology Lipsticks: Swatches & Impressions

axiology1[Edited 11/02/16 – In July 2016, I had a 6 month old tube of Axiology lipstick go bad, which the company replaced.  In September 2016, I had an 11 month old tube of Axiology lipstick go bad, which was not replaced because I was told the lipsticks have a one year shelf-life…and I just let it go.  I am a big supporter of small companies that make natural products…however, I will not repurchase anymore Axiology lipsticks for the foreseeable future due to this recurrent issue with their lipsticks.  I realize that there are a lot of obstacles that all-natural makeup companies deal with, and I can’t imagine how much time, energy, and effort go into making a beautiful product that people will love.  I respect that.  But I will not spend $28 of my money on a lipstick whose shelf-life is so unreliable.]


I’ve done this once before with Axiology lipsticks, here, but I have three new shades to swatch and I love a good swatch post myself, so here are swatches of 5 shades!

I also want to note that I had an issue with one of my other Axiology lipsticks (not shown in this post) and after contacting Axiology’s owner Ericka, she responded right away with exceptional customer service.  I truly appreciate when companies stand behind their products, treat customers well, and have great attitudes.

Axiology just has great lipsticks and gorgeous packaging.  Yes, I do consider these luxury lipsticks, as they retail for $28 each – but you’re paying for high quality, all-natural vegan lipstick.  I don’t know about you, but if I’m going to ingest something, I want it to be natural and free of any toxic chemicals (and yes, if you wear lipstick you are absolutely ingesting some of it).  When I wear these lipsticks, I know that vegan, natural beauty doesn’t mean cutting corners or sacrificing quality, color, or wear-ability.axiologyswatch2Enlighten looks lavender when you swatch it heavily, but applied sheer it is actually beautifully understated.  It could absolutely be an everyday lipstick, especially if you are someone that already gravitates to anything with purple or lavender undertones.  It also has a subtle silver shimmer to the formula – very feminine and girly. Average wear time.

Philosophy is a salmon pink with strong pale orange undertones.  On my skintone, it doesn’t flatter when I apply it heavily.  When I apply one coat, however, it’s a very pretty warm-toned salmon color, suitable for daily wear. It is somewhat sheer and creamy. Average wear time.

Devotion strikes me as an amped-up version of my lips.  The color is a pink with subtle brown undertones.  Very pretty and office appropriate. Moderate coverage and creamy finish. Decent wear time.

Attitude is an electric pink.  Compared to my favorite pink ever, Ilia’s Neon Angel, this shade is slightly metallic and has more of a deep raspberry tone to it.  Semi-opaque and creamy. Good wear time.

Worth is a brick red with orange, so beautiful year around, but especially lovely for fall.  I actually haven’t used this lately, but it really is a gorgeous shade unlike any other lipsticks I have.  The finish is opaque, matte, and has a slightly dry consistency. Staying power is quite good because of the opaque finish.

What is your favorite Axiology lipstick shade, or what shade would you most like to try?

I Love Coral Lips: Non-Toxic Lipsticks

coralorangelipsWhen I was younger I was all about cool toned lipsticks – but that was before I got educated on warm and cool undertones.  Now I know that for me, warm tones generally always look better with my complexion.  I tend to like most coral and orange-red lip colors and have three natural, non-toxic shades that are beautiful, but still unique to one another.

orangeswatchesAbove, top to bottom, are swatches of Axiology lipstick in the shade Worth, Bite Beauty Matte Cream Lip Crayon in the shade Blood Orange, and Ilia Tinted Lip Conditioner in the shade Shell Shock.

Axiology Worth is a gorgeous deep toned brick orange-red shade.  It is very pigmented and opaque with one coat.  I love this shade year round, but especially for fall.  It is at once a trendy shade and timeless shade…I can’t explain it, but it is.  At first I didn’t like this color at all, but I grew to love it, obviously.  See it on my lips here.

Bite Beauty Matte Creme Lip Crayon in Blood Orange screams summertime.  It is a matte finish and very opaque.  The color is like orange punch with a hint of dark pink – so bright and fun!  I wore it one of my Instagram posts here.

Finally, Ilia Tinted Lip Conditioner in Shell Shock is a beautiful pinky coral.  This is so moisturizing and subtle, but still gorgeous.  See it on my lips here.

What are your favorite shades of lipstick?

My Axiology Lipsticks


Left to right: Axiology lipsticks in Attitude, Reflection, and Worth

My experience with Axiology lipsticks has reaffirmed to me that it’s best not to judge something based on one single experience.

When I purchased A Night For Green Beauty Box in August 2015, one of the items in the box was Axiology lipstick in the color Worth.  I wasn’t impressed with the strong orange color for my skintone.  I applied it once and honestly, I didn’t think I’d ever use it again.


Left to right: swatches of Axiology in Attitude, Reflection, and Worth

Fast forward to sometime around late December or early January of this year.  I was hearing a lot of people praise Worth, and it was setting in my vanity drawer, so unloved.  I thought, “How could so many people like this shade and yet I thought it was worthless?”  Well, Worth proved its worth.    I don’t know what the difference was (maybe it was all in my head), but when I pulled out Worth and put it on again, the skies opened up and a beam of light shown down on my lips.  Yes.  It is beautiful.

After this realization, I bought two more colors and I’m very happy with all three.  Each is unique to the other, which is nice.


Reflection is a sheer berry-leaning purple.  I’m in my early thirties and I’m a mom, so I’m not one for loud, exotic lipstick shades.  However, something told me to buy this lipstick.  It’s so unique to any lip color I have.  It applies sheer but can be built up.  It has a consistency similar to a very tinted lip balm.  You can see from the above photo on my lips it is pretty hydrating.  The color in the photo is pretty accurate, although I’m disappointed that there are so many shadows in the lip swatches.  One thing I notice with this shade is that it has a slightly unpleasant smell – nothing overpowering or awful, it’s just something I notice. [Also, I had a cracked skin sore in the corner of my mouth when I did these lip swatches – so that isn’t messy lipstick application, it’s a cut!]


attitudeAttitude is very pretty dark pink.  Their website describes it as a hibiscus pink with a touch of coral.  The finish is an opaque cream with a hint of something that is almost metallic in nature, but this is very, very wearable.  I was concerned that this color would be very close to Ilia’s Neon Angel – one of my favorite lipsticks ever and my favorite spring/summer lipstick – but actually, Neon Angel is a more flat cream color and a much brighter pink than Attitude.


worthFinally, Worth is a deep red-leaning orange.  Axiology’s website actually describes it as a bittersweet red with undertones of warm tangerine, but this comes off more of an orange than a red lipstick.  This lipstick really is beautiful.  I have to admit that when I wear it, I like to look at it in the mirror every chance I get because the color is so special.  This is the most pigmented of the three Axiology lipsticks I own.

All the formulas so far have had great wear time.  They won’t last through a meal, but they stay on pretty well through drinking.  Another thing I love about these lipsticks is the gorgeous gold packaging – they are really beautiful in their tube.  Lastly, the values of the company are great – read about them (here, for example) and I’m sure you’ll be impressed with the company and the founder, Ericka.

Do you own any Axiology lipsticks?  What shades are you interested in trying?